Business Feedback

I’m currently re-developing Eureka Outback, a project I started years ago. Eureka Outback has been live in various forms for some time, what’s different now is clarity I have about its potential role, focus, and how to deliver it properly for regional businesses.
The goal is to strengthen the visibility and marketing capability of small businesses across regional and outback Queensland. Before finalising the model, I’m gathering input from business owners and community leaders to ensure the project genuinely addresses local needs and barriers. Your perspective would be extremely valuable. If you have a few minutes, I’d appreciate your feedback via this short survey below. So whilst the site is live now, its under-redevelopment for a new BIGGER purpose, built alongside outback businesses.

What I am Aiming to Do

Support Outback, rural and remote businesses with year-round visibility, simple marketing support, and practical tools for both online and offline promotion, and networking opportunities for connection with other regional businesses and/or business experts.

I am looking at building a locally driven platform designed to help Outback and regional businesses be seen, supported, and sustainable, without needing to spend tiem and effort to become marketing experts or spend money they don’t have.

Why I’m doing this: I’ve lived and worked in Outback Queensland for more than 20 years.
Through my work as a photographer, small business owner, website builder, and in regional digital and economic development roles, I’ve worked alongside loads of local businesses, from main-street shops to home-based and micro operators. I first started working on Eureka Outback years ago, but it’s taken time, experience, and working closely with regional businesses to truly understand what it could evolve to be.

What I see again and again is this:

• Great businesses doing great work

• Very little time or energy left for marketing

• A sense of isolation and “doing it all alone”

• Frustration with digital tools

• Wasted valuable time on marketing platforms that are beyond our control, and

• Courageous small business operators bring much needed colour, variety and opportunities to our (some might say heart-breakingly declining) outback communities

This project is my way of addressing that, practically and affordably, by creating a shared platform that promotes local businesses and events, builds regional visibility, and supports business owners behind the scenes.

 So I am seeking feedback and your opinions to ensure I can help in the best way possible.

What I am planning is a combination of:

• consistent promotion of local businesses and events, both online and offline.

• a central website people can actually find what’s happening right across our region, ie across LGA boundaries.

• simple, done-for-you marketing and marketing support.

• connection and shared learning for business owners via online and in-person small business networking events.

The goal is to: help regional businesses get more visibility, more customers, and more confidence, without the overwhelm.

Founding Members (early supporters)

I’m inviting a small group of Founding Members to help shape this from the beginning. I am certainly no small business expert, but I am an experienced coordinator who is not afraid to find the experts.

Founding Members will receive:

• early access to the platform

• priority visibility and promotion

• exceptional value compared to future pricing

• grandfathered pricing (your rate will not increase as long as your membership remains current)

This is my way of acknowledging the trust and support of those who come in early.

I’m keeping the founding group intentionally small, so I have the certainty and capacity to deliver this well, thoughtfully, and with real care for the businesses involved.

 I’d really value your input!

Before I finalise the offering, I’m asking local businesses to complete a short feedback survey so I can:

• understand your biggest challenges

• confirm what would genuinely help

• price things realistically for our region

• or if you want/need something totally different or

• are not interested at all (I won’t be offended – I will really appreciate your honesty)